About Us
Our Story
Who we are
Welcome to our little world of sexual empowerment and education. We are just a store that realized how important sexual education is for all of us. Based in Nis, Serbia, and working for 18 years, we have seen many problems created by a lack of knowledge in this field. Terrifying statistics on miscarriage and STIs in our country got us wondering what can be done to make things a little bit better. We came to the conclusion that education is the only way to go. So we’ve decided to follow a rough path of learning and passing the knowledge to others.
How we started
The first step was finding the right place to learn. Therefore, Maja, our educator, found a course that could be finished online, from Serbia. And that’s where it all began. She became the first certified sex educator in the Balkans. Maja owns years of experience in selling adult toys, therefore years of listening to different stories and problems that people have in the bedroom. Now, that her experience is completed with the right education, she is on a journey of helping others to achieve a fulfilling and empowered sex life.
From local to the earth
Growing up in Serbia, in the Balkans, I realized that the information available about sex was often inadequate, misleading, or even harmful. And that made me realize pretty young how things regarding sex are very complicated. Serbia is a country with many contradictions and many unsolved issues. With a low rate of highly educated people, my country makes it very difficult to bring new ideas to life. But just that gives me extremely valuable experience in this field. Armed with knowledge and empathy I set out on a mission to create a safe space where everyone—regardless of gender, orientation, or background—could explore their sexuality without fear or judgment. So I hope many will join my journey as we learn and grow together. – Maja Milic, certified sex educator.